Gin & Juice Boxes: Branding Minisode 'WHAT is a Brand Personality and HOW to create yours'

Your Brand Personality is the 'thing' that makes your brand feel like a human, and gives it the ability to connect with your audience. It's through consistently and clearly using your brand personality that people will start to recognise you without even needing to see identifiers like logos.

This minisode covers:

• The psychological need of 'know, like and trust' that leads customers to buy from brands
• What a brand personality is - tone of voice and visual
• How your band personality influences how your audience feel when they interact with you
• How to work out yours