Gin & Juice Boxes

Welcome to Gin & Juice Boxes. The podcast I wish I was recording with a gin, but business-owning mum life means it's usually a coffee gone cold... Listen for bite-sized advice for how to make all things branding easier (and therefore your biz-mum life juggle easier too).

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Episodes

Tuesday Mar 30, 2021

Sometimes to do a better job at the "thing" we're doing -whether that's mothering, working, kicking goals - we need to let go of some other things that just aren't getting us there.
In this eppy I cover:
How to work out what to let go of
Dividing goals into years, weeks, days
Procrastinating tasks and what this could mean
Why reducing our load is so important

Wednesday Mar 24, 2021

Way back when I first leapt out into the biz-owning space, I learnt about this handy tip called "mining and grinding".
This is a way of making your scroll way more targeted, so you grow your network - whether that's for biz collabs, a better network or just to make friends. In this eppy I cover:
What the mine & grind technique is
How I used it
How you can use it too.
It's an eppy that's as short & sweet as I am - so get into it!

Tuesday Feb 02, 2021

In this episode, I talk about how PNA was a trigger for me to realise I was overwhelmed and led me to look at areas in my biz I could reduce areas of stress. I go through the things I did including:Removing non-essential meetingsLooking at biz structure and how to reduce energy useChanging the busy=success mindset despite being a strong ass independent woman.Brand strategy as a way to reduce overthinkingPlus the doors to my brand strategy course are open now to help you with that very last step. https://www.megan-raynor.com/brand-strategy-101-course-1

Tuesday Jan 19, 2021

Knowing who you are as a brand (and as a human!) is key to making good decisions. But it can be so hard to know, right?In this episode I cover:• Why knowing who you are matters for branding• How having values leads yours (and your customers) decision making• And an activity to start working out what you stand for as a brandAnd great news! This is something you can really get deep into as part of the next round of Brand Strategy 101 - the branding course where I help you create your own brand strategy so by the end you have clarity and confidence in who you are as a brand.Doors open soon! Get onto the waitlist to be first to hear when they open here: https://mailchi.mp/d2d76f678679/brand-strategy-101-waitlist

Sunday Dec 20, 2020

Woohoo first episode of season 2 ready for your holiday roadies.This episode covers learnings for brands (and people) from 2020 that can help us be better.These include:Aligning what we say as brands with our actionsCaring about more than profitBeing flexibleThe importance of boundariesPeople matterI also mention my Brand Strategy course that will have you clear and confident on who the heck your brand is by the end of it. You can get on the waitlist here https://mailchi.mp/d2d76f678679/brand-strategy-101-waitlist

Wednesday Oct 14, 2020

It's been a year (well, a year and a bit) of juggling twin motherhood and business owning which means it's time to reflect on what I've learnt. And there has been a LOT of learning curves. Listen to the final episode of the season to hear some of these, including:The effect tiredness has on your brain (and timelines!)No-one actually cares about pushed deadlines if you have epic communication (and clients)The brain needs more love now than ever - and how to do that.Creating space from the babies - literately and mentally - equals way better work.A new thing I'm trialling that involves starting at 4.25am and possibly cancels out my first learning.The importance of being picky about who you work with and what you do.Need any extra tips/ kind ears/ empathy/ poo stories to get you through to season 2? Head over to instagram and stay in touch. https://www.instagram.com/ginandjuiceboxes.podcast/https://www.instagram.com/megsraynor/

Sunday Aug 23, 2020

Your Brand Personality is the 'thing' that makes your brand feel like a human, and gives it the ability to connect with your audience. It's through consistently and clearly using your brand personality that people will start to recognise you without even needing to see identifiers like logos.This minisode covers:The psychological need of 'know, like and trust' that leads customers to buy from brandsWhat a brand personality is - tone of voice and visualHow your band personality influences how your audience feel when they interact with youHow to work out yours

Sunday Aug 23, 2020

To sell anything - be it a service or a product - you need to have an audience. But who are they and how do you connect with them?This minisode takes you through how to work out who your *real* audience is. And no, your audience is not a demographic, they're not just a generation (NOT just a "millennial"), they are a group of people connected by their needs, mindsets, challenges and desires.Listen to hear:What an audience is not.And what an audience is.Where to start with finding your own audience's shared beliefs, needs, mindsets and where your brand fits

Sunday Jul 19, 2020

When it comes to establishing a business (and brand) we're told again and again to 'start with why'. But what does that actually mean and how do we do that.This mini episode covers exactly that.Listen to learn:What a 'why' isHow it leads you, why it mattersExercises to work out your own why - including writing a biz obituary and my fave 'but why' question gameFor a much more indepth - but easy peasy - way to work out your brand 'why' as part of a Brand Strategy, nab one of the few spots for Brand Strategy 101 - my new course.By the end of 5 weeks you'll have benefits like these:‘Having time to share my message and to be consistent across all "touch points"’‘Being able to keep my brand consistent, no matter who works on it - knowing exactly what we need to sound like, look like, feel like.’‘Finding a way to allow others to feel my passion - I want them to feel the emotion and connect with it.’‘Getting my product out in the market and people understanding what it is.’Check it out here http://www.megan-raynor.com/brand-strategy-101-course-1

Wednesday Jul 08, 2020

For the next few episodes we are honing in on branding - getting you set up for starting or growing that biz, whether you're deep in motherhood and wanting your own hours or getting set up in 'maybe babies' prep.This second minisode covers what to do BEFORE the why.Now, we've all heard about starting with why. But what about before then? What about when you're trying to come up with your new business idea and working out what to do with your life?That's what you'll learn in this minisode.Listen to hear:How to build a business for the life you wantQuestions to ask yourself to make sure the business you start is the right one for youA criteria to test your business ideas againstAnd tips to discover where your strengths lieThis minisode is brought to you by www.megan-raynor.com 's upcoming Brand Workshop 101 eCourse where you can create your own brand strategy and ensure your biz is always consistently connecting with the right audience. Keep an eye out for the full detes in the next minisode - woohoo!

Gin & Juice Boxes is property of Megan Raynor 2020

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